Banksy

As we learned more about how we might visualize the hardware and software of NCR, we began to narrow down our creative to an augmented reality experience, providing a unique canvas to tell the NCR story through the use of high-impact, new technology that helps customers understand how the interconnected nature of the digital and physical landscapes connect. Together, we created a white-box city using nondescript buildings to both intrigue and attract attendees, while also serving as a strong backdrop to our augmented reality experience.

To deepen engagement and build trust between the human + machine, we utilized neurodesign methods that engaged the human in a more natural form, targeting intrinsic motivations and natural expectations. This subtle approach, elevated how we communicated the full NCR story. Utilizing a human centric approach, our team met with NCR users and influencers to define design requirements. Resulting in interactive layers that visually create a story within each area of the cityscape, including 3D models of each interior, 3D modeled figures acting out each case study, and an active traffic system throughout the connected city environment.

With this design system interwoven in the build, users are able to navigate through the experience in “exploration mode,” emphasizing natural interaction and communicating the strategic imperatives of the customer through a Connected City Visualization that shows rather than just tells the future of commerce.