strategic imperative?

Build a digital experience that speaks the language of the crazy ones, the misfits, the rebels; the ones who won’t sit and behave but would rather defy the rules and amaze.

unai

Code name unai: the [un] ai is designed to deliver immediate surprise + delight as you interact with the alchemy of [un]brands. As the rebellious optimist company, [un]brands exists to create space for those who won't sit + behave but would rather defy the rules + amaze.

With thousands of downloads of the Curiosity podcast + listeners in 35 countries, the digital canvas of the website is designed to bring the creative + brand strategy to life from the audiences first interaction; with the hope of inspiring the audience to speak their infinite ambitions into existence as they bring rebellious optimism + curiosity to the edge of the [un]known universe.

The site is designed through the lens of the [un]format that is interwoven in the fabric of the podcast, where the show hosts explore the space beyond the [un]expected - bringing stories of the human within the being to the listeners + show guests.

Creating space to explore how we become more fully alive through our lived experiences, as we converge the uncharted universe with our infinite ambitions.

Onward.

Code Name
unai

Contributions
Branding. Visual Identity. Creative Direction. Concept Design. Web Design. UI/UX Design. Product Design. Character Design. Copywriting.

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