strategic imperative?
Design an immersive environment to reinforce leadership behaviors, spark new perspective, and reimagine the leadership journey.
Phoenix
Take a paper based leadership curriculum and a single directive of change this into a "this is gong to be a different kind of day" experience, provides a ton of creative freedom. So our team, banging our imaginative thoughts into one another, decided, well, let's start by asking the audience what they want.
Through this magical user inspired journey, and one very long week on the sandy white beaches of 30A -- with the Chronicles of Narnia in hand, challenging the boundaries of my imagination -- we designed a four chapter interactive experience that immersed users in our wild imaginations and infused every fiber of the paper based leadership curriculum within the interactive game play.
The experience is guided by an artificial intelligence character [code name] ROSE — paying homage to Rosalind Franklin — who serves as a profound and yet subtle reminder that leadership is most powerful where equality is most transparent.
Throughout the experience, the participants learn how to advance leadership acumen as the curriculum introduces and reinforces key leadership characteristics, which are organically wrapped in immersive gameplay to develop, enhance, and reinforce the defined leadership behaviors.
The experience is designed for users to actively engage and interact with core leadership behaviors that advance through the game play; leveraging a co-dependent model, where user's unlock new insights through classroom instruction that is then applied in the gameplay to unlock new insights and guide participants as they navigate through the interactive experience. Developing and reinforcing the defined leadership skills, the experience blends neuroscience, game design, technology, and cinematic content to elevate how participants become great leaders, as they learn, engage, and interact with our physical and digital realities.
Code Name
Phoenix
Contributions
Concept Design. Creative Direction. Game Design. User Research. UX Design. UI Design. Script Writing. Interactive Storytelling. Mood Boards. Wireframes. Product Design. Character Design